Podcast Launch Kit
Updated: Apr 3
How to Create a Podcast & Build An Audience (Level Up with Winnie Sun and Rich Perry)
Connect with Winnie:
3 Tips For Giving a Successful Podcast Interview by Rich Perry
Check out Rich Perry’s article in Entrepreneur and be sure to connect with him:
10-Minute Mentor episode with John Lim
Moving Forward episode 322 with Rich Perry
Podcast roadmap on Moving Forward
Episode 262: Start your podcast with an exit strategy.
Episode 263: Pick a topic and niche for your show.
Episode 264: Podcasting styles and an introduction to hosting.
Episode 265: Getting started with equipment and software.
Episode 266: Building arcs into your show and best practices for recording.
Episode 267: Repurposing content into a podcast (and vice versa).
Episode 268: Scheduling interviews and best practices for editing.
Episode 269: Getting guests for your show and adding music and sound effects.
Episode 270: More on editing, file compression, and creating podcast artwork.
Episode 271: Podcast mini-series wrap up.
Episode 322: Rich Perry talks about goal setting and the power of creating content.
Episode 331: How easy is it to launch a podcast?
Podcast roadmap on LinkedIn
All of my tips and best practices are also available on LinkedIn.
Try out Libsyn for free with promo code: CAST
If you’re interested in trying out Libsyn, I am an affiliate. Go to Libsyn.com, pick a plan and use promo code: CAST to get your sign-up month plus the following month to try it out for free [Note: you cannot change your plan during the trial otherwise the billing will kick in so pick a plan with enough storage to try it out and if you decide to stick with it, you can adjust to a plan that suits your show’s needs going forward right before your free trial ends].
It’s time to launch your show!
Podcasting is a lot of work. If you decide to do this it will become a part of your weekly or daily life. Make sure you pick a topic or subject matter that you enjoy talking about and have fun with it. But you should also treat it as a responsibility. The point of this is that you are creating content that will speak to an audience, whether it’s to share a skill or expertise or to entertain.
Have goals with your podcast, have an exit strategy, and be realistic with your expectations. My hope is that your show will be a massive hit and you’ll have many downloads and streams. But don’t be disappointed or surprised if that’s not the case. Today, the podcast landscape is so crowded that standing out is harder to do, and building an audience and gaining traction takes time. Be patient. Don’t give up if things don’t happen overnight. The key is to pick a topic or subject that you could talk about for hours on end with or without a microphone. Think of putting it on a podcast as gravy; whether you reach 5 or 5 million, those are people you otherwise wouldn’t be connecting with.
Launch your podcast. You’ve practiced, you’ve learned how to record and edit and you’ve probably practiced some more. At some point, you need to stop practicing and just launch it. Do it. Even if you’re not sure or don’t feel quite ready, put it out there and see what happens. Work on improving and learning as you go rather than waiting and working on it until it’s “perfect.” Set the launch date, get those first episodes ready, and get it out there. Have fun with this and my best wishes for lots of success as you move forward.
Books by John
Check out my Amazon author profile for my books.
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