MF 194 : Madalyn Sklar on Moving Forward with Smarter Social Media Marketing
Updated: Jun 17, 2022
Madalyn Sklar is a social media marketing expert, podcaster, and twitter chat host. Today, Madalyn will share how to make the most out of the changes to Facebook and to drive more engagement on Twitter.
Successes at a glance:
Social media and marketing expert at Madalyn Sklar
Podcaster, host of #TwitterSmarter Podcast
Host of two weekly tweet chats:
Social Media Examiner
Social Media Marketing World
Social Pros Podcast
Social Media Breakfast
Madalyn has carved out a long career in social media and digital marketing, starting out when the internet was emerging as the next big thing. Notably, Madalyn was one of the first web developers in Houston. While Madalyn had the incredible foresight to see that this was the future, she didn’t know at the time that she would become an entrepreneur in this space. But once social media came to the forefront, starting with early platforms like MySpace and Friendster, Madalyn got the entrepreneurial bug. She started teaching musicians how to use the platforms to grow their fan followings and album sales. Since then, Madalyn has pivoted with the advent of Facebook and Twitter (she describes Twitter as a feeling of “home”), and has been a social media coach and consultant for 13 years and still going strong today!
Madalyn’s big why:
Madalyn’s big why from day 1 is to help people. As a knowledge gatherer, Madalyn loves sharing what she knows and learns with people and being a connector.
Biggest challenge today:
Time management, juggling a lot of things from coaching and consulting clients to twitter chats to online programs. There’s always something going on.
Moving forward past that challenge:
Pomodoro method: 25 min work periods interspersed with 5 min breaks.
Focusing on what’s important and what’s in front of you and not being afraid to shut it (social media) off when you have to focus.
Start planning the next year now, in November.
As we’re in the last stretch of 2018, share one big change to FB marketing that marketers and entrepreneurs should be aware of and how to make the most of it:
Live streaming is where is it’s at: focus on it, embrace it.
Favorite Twitter hack or best practice:
Video reply day: Madalyn designates a day to reply with video, encouraging people to do the same (currently only available on Twitter mobile app).
We’re in the age of real, unedited, unpolished video.
Share one small step or choice you’re making today to move forward:
Every year, Madalyn picks one power word to be her word for the year. This year was “purposeful” and every day, she asks herself “what can I do or what am I doing today that is purposeful?”
2015 word: “conquer”
2016 word: “collaborate”
2017 word: “accountability”
Support the Podcast:
The Corporate Cliches Adult Coloring Book: makes the perfect stocking stuffer or white elephant gift.
Try out Audible (affiliate link).
Try out Amazon Prime (affiliate link).
Who is Madalyn in five years:
Madalyn is going to continue teaching marketers how to achieve rockstar results but on an even bigger scale. Madalyn wants to reach tens if not hundreds of thousands of marketers, sharing her knowledge, experience, and wisdom to help them move forward with their social media content.
Social media in five years:
It will continue moving in the direction of video and live streaming and away from text.
“Just do it. You shouldn’t let anything hold you back. Just tap that button. Be bold, be brave and just do it.”
Connect with Madalyn:
Weekly tweet chats: