Moving Forward is also available on Apple Podcasts, Stitcher Radio, Google Podcasts, Spotify, and Amazon Music. Zach McArthur is a personal branding consultant at Influence Tree and a contributor to Influencive. Today, Zach explains why it will always be a no (unless you do something about it). Successes at a glance: Personal Branding Consultant at Influence Tree. Contributor to Influencive. Zach’s big why: Zach was born and raised in rural Wisconsin in a town of 2000 people.